Introduction

For years we’ve had a love/hate relationship with our RSS readers. We love the blogs we read. So much so, that we subscribe to their feeds. We want to get their new posts directly to our desktops, but something is a bit off.

We feel the feed reading experience isn’t as much fun as it’s supposed to be. The content is sanitized. The blog’s design is lost and everything is laid out badly, in an endless stream of text. Add to this the intimidating unread count badges and the whole experience becomes too stressful.

Never-ending stream of sanitized content = Blackberry?

While there are a few exceptions, most of the feed readers around us display the actual content in long blocks of text, laid out in wide & unreadable columns. They're mostly focused on displaying as much content as possible.

We think such readers are taking the soul out of the posts they are displaying. It’s a bit like reading everything on a BlackBerry – a never-ending stream of Black text on fullscreen all White background and all you do is scroll down endlessly.

We've had some ideas on how to change all that for a while now. We wanted to build an app that offers a new format for feed reading.

When Apple introduced the iPad it became clear to us that this is the perfect platform for such an app, and we began working intensively on what we hope will become an awesome new way to be well informed.

We call our app Spreads.
We're super excited and we can't wait for you to use it.

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